Privacy Policy


Thank you for visiting our website! The protection of personal data is of particular importance to us.

We would therefore like to take this opportunity to inform you about

  • what kind of your personal data we collect when you visit our websites,
  • for what purposes they are used and
  • to whom we may make it available.

We declare our compliance with the legal provisions on data protection and data security. Personal data will be used exclusively for the purposes indicated below, as well as measures to ensure data security by ensuring that data is used properly and not made accessible to unauthorized persons. Our employees as well as authorized service providers and their employees are obliged to maintain secrecy of the data disclosed by us unless there is a legally permissible reason for a transmission or disclosure of the data entrusted or made accessible to them.

This privacy policy applies to the websites of the controller which can be accessed under the domain as well as the various subdomains (hereinafter referred to as “our websites”). We reserve the right to adapt this privacy policy with future effect, in particular in the event of further development of the website, the use of new technologies or changes in regard to the legal basis or corresponding jurisdiction.


  1. Controller
  2. Contact for Data Protection Inquiries.
  3. General Information on Data Processing
    1. Scope of Processing of Personal Data.
    2. Legal Bases for the Processing Personal Data.
    3. Data Deletion and Storage Period
  4. Collection of Access Data and Log Files
    1. Legal basis.
    2. Storage Period
  5. Cookies
    1. Session Cookies and Persistent Cookies
    2. Essential Cookies
    3. Non-Essential Cookies
      1. Preference Cookies
      2. Analytical Cookies
      3. Marketing Cookies
    4. Legal Basis for Data Processing.
    5. Storage Period
    6. Configuration of Browser Settings.
  6. Contact via E-mail
  7. Newsletter
    1. Processing Data Types.
    2. Legal Basis.
    3. Purposes of Processing.
    4. Duration of storage.
    5. Revocation of Consent.
  8. Use of Analytics tools
    1. Google Analytics
      1. Legal Basis.
      2. Storage Period
    2. Google Ads and Google Conversion-Tracking.
    3. Facebook Custom Audience Pixel
  9. Plugins
    1. Legal Basis.
      1. Notice – Processing with Joint Responsibility.
    2. Google Maps
    3. YouTube Plugins
    4. LinkedIn Insight-Tag.
  10. Rights of the Data Subject.
    1. Right of Access by the Data Subject
    2. Right to Rectification.
    3. Right to Restriction of Processing.
    4. Right to Erasure (‘Right to be Forgotten’).
      1. Right to Erasure
      2. Information to Third Parties.
      3. Exceptions.
    5. Right to Information.
    6. Right to Data Portability
    7. Right to Object to Processing.
    8. Right to Revoke Consent under Data Protection Law.
    9. Automated Individual Decision-Making (Including Profiling).
    10. Right to Lodge a Complaint with a Supervisory Authority.
  11. Disclosure of Personal Data.
  12. Bludelta Online Trial
  13. Hyperlinks to External Websites.
  14. Data Integrity
  15. Changes to the Privacy Policy.
  16. Data Processing in the Context of Application Procedures.
    1. Scope of Processing of Personal Data.
    2. Type of Personal Data.
    3. Legal Bases for Processing Personal Data.
      1. Transmission of Data
      2. Collection of Data from Third Parties.
  17. Duration of Storage and Deletion.


1 Controller

The following party is responsible for the processing of personal data within the scope of this privacy policy referred to in Art. 4 (7) of the EU General Data Protection Regulation (GDPR):

Blumatix Intelligence GmbH
Schwarzstraße 48
5020 Salzburg – Austria

For general inquiries, please use the contact details published on our homepage. For all questions and concerns regarding data protection, please contact our data protection coordinator directly:


2 Contact for Data Protection Inquiries

DI Kurt Berthold
Certified data protection officer
clever data gmbh
Danhausergasse 9/Top 3
A-1040 Wien
Tel: +43 664 131 7999


3 General Information on Data Processing

3.1 Scope of Processing of Personal Data

Personal data is any information relating to an identified or identifiable natural person. In general, we collect and use personal data of our users only to the extent necessary to provide a functional website and to present our content and services. The collection and use of personal data of our users takes place only with the consent of the user. An exception applies in those cases where it is not possible to obtain prior consent and the processing of the data is permitted by a legal provision.

3.2 Legal Bases for the Processing Personal Data

Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 (1) (a) GDPR serves as the legal basis for the processing of personal data.

For the processing of personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 (1) (b) GDPR serves as the legal basis. This also applies to processing operations that are necessary for the implementation of pre-contractual measures.

Insofar as the processing of personal data is necessary to fulfil a legal obligation to which the controller is subject, Art. 6 (1) (c) GDPR serves as the legal basis.

In the case that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis.

If the processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, Art. 6 (1) (f) GDPR serves as the legal basis for the processing.

3.3 Data Deletion and Storage Period

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage no longer applies. Storage may also take place if this is required by the European or national legislator in EU regulations, laws or other regulations to which the controller is subject. The data will also be deleted or blocked if a storage period prescribed by the aforementioned conditions expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.


4 Collection of Access Data and Log Files

When you visit and use our website, we collect the personal data that your browser automatically transmits to our server. This information is temporarily stored in a so-called log file. When you use our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security:

  • Information about the browser type and browser version that is beeing used
  • Information about the user’s opferating system
  • Information about the user’s Internet service provider
  • The user’s IP address
  • Date and time of access to our website
  • Websites from which the user’s system reaches our website
  • Websites accessed by the user’s system via our website

The data is also stored in the log files of our system.

4.1 Legal basis

Art. 6 (1) (f) GDPR serves as the legal basis for data processing. The processing is necessary for the operation of our website and thus serves to safeguard a legitimate interest of our company.

4.2 Storage Period

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user’s computer. For this purpose, the IP address of the user must remain stored for the duration of the session.


5 Cookies

Our website uses cookies. Cookies are small text files that are stored locally in the cache of the browser used. When a user accesses our website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that allows the browser to be uniquely identified when the website is called up again. Cookies do not become part of the PC system, cannot run programs and do not contain viruses.

Cookies are being used to make our website more appealing to our users. Some elements of our website require that the calling browser can be identified even after a page change. The use of cookies may be technically necessary or cookies may be used for other purposes.

Various cookies are used on our websites, which differ in type and function.

List of all data processing

5.1 Session Cookies and Persistent Cookies

Session cookies are a form of cookies that is deleted as soon as the user closes the browser after their current session. We use technically necessary session cookies, which store a session ID. With this session ID various requests from your browser can be assigned to the joint session. Some elements of our website require that the calling browser can be identified even after a page change.

Persistent cookies are stored on the user’s device to provide a user’s login information, settings or preferences the next time they visit the website. They serve to enable a more convenient and faster use of the website. This storage of these cookies is limited to a certain storage period, after which they are automatically deleted. Note that the storage period may vary depending on the cookie. You can also delete these cookies from your system beforehand by using the usual functionality of your browser.

5.2 Essential Cookies

Essential cookies are necessary for the provision of our website. We use these cookies for our website to function properly. We use essential cookies to ensure the basic functions of our website. The legal basis for this processing is Art. 6 (1) (f) GDPR.

The user data collected by essential cookies is not processed for the creation of user profiles.

5.3 Non-Essential Cookies

Non-essential cookies are used in terms of efficiency and to make our website more appealing to its users. These cookies are not necessary for the basic functions of our website. The legal basis for this processing is Art. 6 (1) (a) GDPR. Non-essential cookies are automatically deleted after a specified storage period, which may differ depending on the cookie.

5.3.1 Preference Cookies

Preference cookies enable our website to remember information that changes the way our website is presented such as the selection of your preferred language.

5.3.2 Analytical Cookies

Analytical cookies help website providers to understand how visitors interact with websites by collecting and reporting information anonymously.

5.3.3 Marketing Cookies

Third-party advertising cookies make it possible to show you various offers that match your interests. These cookies can be used to record users’ web activities over a longer period of time. You may recognize these cookies on various devices you use.

5.4 Legal Basis for Data Processing

The legal basis for the processing of essential cookies is our legitimate interest in the processing of personal data in accordance with Art. 6 (1) (f) GDPR. For non-essential cookies or so-called third-party cookies, we need your consent. If you have given us your consent regarding the use of non-essential cookies via the “cookie banner”, the legality of the use is based on Art. 6 (1) (a) GDPR. You can revoke this consent at any time by deactivating cookies in your browser settings for the future.

5.5 Storage Period

As soon as the data transmitted to us via the cookies is no longer required to achieve the purposes described above, this information will be deleted, in particular if cookies are deactivated. Further storage may take place in individual cases if this is required by law.

5.6 Configuration of Browser Settings

The administration of cookie settings is possible for you via the configuration options of your browser-settings listed below.

Most browsers are preset to automatically accept cookies. By changing the settings of your browser, you can completely deactivate or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. However, we would like to point out that you may no longer be able to use all the functions of our website to their full extent if cookies are deactivated by your browser settings on our website. You can also use your browser settings to delete cookies already stored in your browser or display the storage period. Furthermore, it is possible to receive a notification before cookies are stored via respective browser settings. The different browsers differ in their respective functions, so we ask you to use the respective help menu of your browser for configuration options.


6 Contact via E-mail

Contact forms are available on our websites, which can be used for electronic contact. If you choose this option, the data entered in the input mask will be transmitted to us and stored. The following data will be collected as part of our contact form:

  • First name
  • Surname
  • Company (optional)
  • E-mail address
  • Details of the request

Usage of the contact form takes place on a voluntary basis and is initiated by yourself. If you provide information on how to contact you, we will use these channels to contact you according to your request. For the processing of the data, your consent will be obtained as part of the sending process and a link to our privacy policy is provided. Alternatively, it is possible to contact us via the e-mail address provided on our website. In this case, the user’s personal data transmitted with the e-mail will be stored. The data will be deleted as soon as the purpose of the processing has been achieved unless there is another legal retention period. The conversation is concluded when it can be inferred from the circumstances that the facts in question have been conclusively clarified. In this context, the data will not be passed on to third parties. The data will be used exclusively for the processing of your request or the purpose of contacting us.

The legal basis for the processing of the data is Art. 6 (1) (a) GDPR if the user has given their consent. The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 (1) (f) GDPR. If the e-mail contact is aimed at the conclusion of a contract, additional legal basis for the processing is Art. 6 (1) (b) GDPR.

7 Newsletter

7.1 Processing Data Types

On our website there is the possibility to subscribe to a newsletter. When registering for the newsletter, the e-mail address you provided will be transmitted to us.

The registration for our newsletter takes place through a double opt-in procedure. We will then send you a confirmation e-mail to the e-mail address you have provided, in which we ask you to confirm your subscription to the newsletter. You can agree by clicking on the confirm button you received. In this way, we can ensure that this is your e-mail address and that you wish to receive our newsletter.

Furthermore, the following data will be processed at the time of registration for the newsletter:

  • IP address
  • Date/time of subscription to the newsletter
  • Time of your confirmation by clicking the confirmation-link

To send our newsletter we use the services of:

Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin,

7.2 Legal Basis

The legal basis for the processing of the data to receive our newsletter is Art. 6 (1) (a) GDPR if the user has given their consent.

7.3 Purposes of Processing

The storage of the user’s e-mail address serves to deliver the newsletter. The collection of other personal data as part of the registration process as described above serves to prevent misuse of the services or the e-mail address used.

7.4 Duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. The user’s e-mail address will therefore be stored for as long as the subscription to the newsletter is active.

7.5 Revocation of Consent

A revocation of your consent to the processing of the e-mail address for the receipt of the newsletter is possible at any time by directly clicking on the link to unsubscribe contained in the newsletter. The legality of the data processing carried out based on your consent before the revocation is not affected by the revocation itself.


8 Use of Analytics tools

8.1 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountainview, CA 94043 USA (“Google”). Google Analytics uses cookies that are stored on your computer and that enable the analysis of your use of the website.

The information generated by these cookies includes data about the time, place and frequency of the usage of this website and is transmitted to a server operated by Google and stored there. We would like to point out that Google may transfer this information to third parties if this is required by law, or if third parties process this data on behalf of Google.

Google will use the information generated by cookies on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. You can prevent the storage of cookies in general by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

To prevent information about your use of the website from being recorded by Google Analytics and transmitted to Google Analytics, you can also download and install a plugin for your browser from the following link: This plugin prevents information about your visit to the website from being sent to Google Analytics. Another analysis is not prevented by this plugin.

We would like to point out that you cannot use the browser plugin described above when visiting our website via the browser of a mobile device (smartphone or tablet). By clicking on this link, a so-called opt-out cookie is set in your browser. This prevents information about your visit to the website from being sent to Google Analytics. Please note that the opt-out cookie is only valid for this browser and only for this domain. If you delete the cookies in this browser, the opt-out cookie will also be deleted. To continue preventing Google Analytics from collecting data, you must click the link again.

To ensure the best possible protection of your personal data, Google Analytics has been extended on this website by the code “anonymizeIp”. This code causes the last 8 bits of the IP address to be deleted and your IP address is thus recorded anonymously (so-called IP masking). Your IP address will be shortened by Google before transmission within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and thus anonymized.

As part of the use of Google Analytics, personal data may be transferred to countries outside the EU/EEA, in particular to the USA. The US is considered by the European Court of Justice to be a country with an insufficient level of data protection according to EU standards. Due to the absence of an adequacy decision and without appropriate safeguards, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly without redress. In this respect, we would like to point out that there may currently be no suitable guarantees for data transfer to the USA.

Further information can be found under or under  (general information on Google Analytics and data protection).

Further information on Google’s use of data for advertising purposes, setting and objection options can be found on Google’s websites: („Use of data by Google when you use websites or apps of our partners“), („Use of data for advertising purposes“), („Manage information that Google uses to show you advertisements“) und („Determine which ads Google shows you“). Auftragsdatenvereinbarung; Data protection declaration for GDPR

8.1.1 Legal Basis

The legal b